What does Supergold do?
Supergold is a research and development company developing leading edge coding techniques that fundamentally enhance wireless communi-cations. Supergold's business model is based upon licensing its techno-logy. Accordingly, the company is actively engaged in developing long-term close partnerships with a number of fabless design houses and semi-conductor providers and manufacturers who are themselves seeking to establish a competitive edge through embedded third party technology.
 

What will Supergold technology do for WLAN?
Supergold technology improves the performance of air interface products by uniquely combining increased resilience to outside interference with improved data throughput.

The Infrared Data Association (IrDA) is now committed to achieving short distance data rates ranging from 100Mbps up to 500Mbps at which speed legacy encoding techniques are likely to be rendered obsolete.

Supergold has developed encoding technology that paves the way to achieving the high speed objectives set out by IrDA without adversely affecting the complexity/cost of infrared solutions.
 

How does Supergold technology work?
Supergold’s SG codes fundamentally enhance the underlying communi-cations in a wireless environment using true state of the art implemen-tation processes and techniques. For more information, please refer to the Supergold SG-IR Technology Bulletin.
 

How can I see Supergold technology in action?
Supergold works with potential partners by making its technology available without charge for R&D purposes in order to prove concept. Consequently, partners are able to fully evaluate the technical and commercial impact of the technology on their core products with minimal associated risk.
 

Is Supergold involved with the IrDA standards definition?
Supergold's strategy is to participate in the development of IrDA standards and the company is actively engaged with members of relevant IrDA committees.
 

Is Supergold technology relevant to applications other than WLAN?
Supergold codes are applicable to a variety of wireless and wired communications architectures. The company is focusing on infrared communication, but is expected to move towards improving WLAN, Cellular and Satellite communications. Longer-term initiatives will see the technology applied to wired communications.
 

Where can I buy Supergold technology?
Supergold's business model is to embed its technology in a broad range of third party wireless communications products where it forms part of an integrated circuit or embedded solution. Consumers are unlikely to be aware that they are using Supergold technology.
 

Who are Supergold's customers?
Supergold is engaged in developing relationships with fabless design houses and semi-conductor providers/manufacturers.
 

Who does Supergold compete with?
Supergold codes are a pure innovation. Consequently, it can be argued that the company doesn't directly compete in a traditional sense with anyone. Supergold technology is complementary to existing infrared implementations and can be used with standards based as well as proprietary solutions.

To encourage widespread use of its encoding technology within infrared solutions, Supergold is committed to making its technology freely available to third party organisations seeking to implement high speed infrared solutions conforming to standards ratified by IrDA.
 

How can I invest in Supergold?
The company anticipates a number of funding rounds in advance of a public flotation. To register for a prospectus please send an email to John Earley – john@supergold.com
 

How much does Supergold technology cost?
Supergold pursues a standard license/royalty business model where costs are defined by individual contract and customer need.